Group 1 Automotive, Inc., an international, Fortune 300 automotive retailer and a leading operator in the automotive retailing industry, has a new and exciting opportunity for a Senior Media Planner. Join our exceptional team and collaborate closely with our agency partners to optimize our 150 stores’ media strategy and execution.
Are you an automotive media expert who thrives on being a go-to-market expert? Can you fine tune and deliver the right media mix to produce exceptional results?
Responsible for delivering optimal brand presence across advertising channels: digital, including Cable, Radio, TV, CTV, Streaming, digital OOH and even some traditional. The primary goal is to ensure our stores’ ads are seen by the most people possible for that target audience at the right time, on the right channels and within budget. Develop and maintain relationships with ad agencies and media reps to ensure our stores get the best rates & packages available and are experts within their media market. Able to explain media strategies and plans convincingly to colleagues and store leadership. Do you enjoy presenting a clear and compelling media vision, with tactics that deliver results?
Do you put strategy before tactics and are you well versed in audience-based planning, vs. channel-based planning, including using first party data to unlock revenue potential. Have you been a part of digital transformation from mass advertising, to personalized, 1:1 communication? Are you an attribution expert who can spot what’s working, what’s not, and can clearly communicate complex data sets to different stakeholders?